SaaS Offline Conversion Tracking: Informer

Together with Lester from YesWeTrack we have set up a B2B SaaS s2s tracking solution to track the users’ journey as good as possible with 3 big benefits

#B2B #SaaS tracking #GA4 #GAds #FB #LinkedIn
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Users can sign up via informer.nl for a free 30day trial

Here we implemented an ‘online’ request in the website ‘signup_initiated’ to our sgtm container. The request contains all the available cookies on the website which we use to measure the conversion to various (ad) platforms. The request also contains an unique user id. Together with that unique id we wrote the cookies to a firestore base.
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Users can sign up via informer.nl for a free 30day trial

Here we implemented an ‘online’ request in the website ‘signup_initiated’ to our sgtm container. The request contains all the available cookies on the website which we use to measure the conversion to various (ad) platforms. The request also contains an unique user id. Together with that unique id we wrote the cookies to a firestore base.
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User goes from free trial to paid user

Here the same principle as #2 will be used, but price & currency will be added to the request from the CRM.
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Project benefits

Preserve cookies when clicking the verification link
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Often when clicking the verification link in an email it opens in another browser. Also it gets opened often on mobile
No GTM code in your application
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That’s how you can reduce load times and potential vulnerabilities, ensuring a faster and safer user experience
Cookies do not expire
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We save them in a firesore database 
(e.g. safari limits cookies to 7days, so you wouldn’t be able to track the ‘activation_completed’ event
Measure the full funnel
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To effectively measure the full funnel across various ad platforms, track user journeys from initial free trial sign-ups to becoming paid users

More cases

case studies
Informer
SaaS Offline Conversion 
Tracking: Informer
#SaaS
#Tracking
case studies
Informer
SaaS Offline Conversion 
Tracking: Informer
#SaaS
#Tracking
case studies
Informer
SaaS Offline Conversion 
Tracking: Informer
#SaaS
#Tracking
Let’s get in touch
Do you have other requirements that are not included in 1 of the 3 packages?

Even then you can schedule a meeting to discuss the project together.
Book an appointment
+32 485 104 227lowie@lowieverschelden.be