After studying industrial engineering in electromechanics, I made a career switch to marketing. I quickly discovered that marketing is not only about creativity and strategy but also involves measurements, analyses, and technical implementations. This realization led me to delve deeper into performance marketing, focusing on achieving revenue through technical means like Google Ads, social ads, SEO and marketing automation.
I soon realised that I’m really fond of the more technical implemantations, that’s why I started focussing more & more on anything web analytics related: GTM, GA4, BigQuery, Google Cloud,
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